After careful consideration, I've decided to change my business name. As important as using Jibby and Juna (the names of my childhood, imaginary friends) was to me when I opened my Etsy shop in 2008, using my full name for business purposes is, as one wise friend said, better for the long haul.
Willow carved necklace
Maybe I was short sighted, maybe I needed to dream bigger. And I think now is the time to make the shift. I'm a little scared though.
I'll start the process sometime in the next couple of weeks.